Brasserie Azur is a hip new French Mediterranean restaurant in the heart of Midtown Miami.
As the sister restaurant of Villa Azur, one of Miami Beach’s most famous fine dining spots, it aimed to target a younger crowd with a rustic vibe and slightly more accessible look. The brand identity is anchored in hand-drawn details, cursive type and wood-engraving inspired illustrations that echo the hand-crafted nature of the food offering. The messaging celebrates the simplicity and timelessness of classic mediterranean dishes.
Role: Creative Direction and Brand Identity.
The logo, which was originally designed to mimic Villa Azur’s logo, was broken down a bit and turned monochromatic to have a more rustic look.
Challenge: Building on the parent brand's legacy while creating a distinct and fresh new brand for a younger demographic.
Step 1: disruptive typography.
Step 2: etchings.
Step 3: a rustic color palette.
Step four: quirkiness.
Step five: a user friendly site.