Bostee started with the simple idea of creating impact-driven, illustrative, minimal, and original apparel designs that give back.
The brand's first collection focused on addressing the Venezuelan crisis by producing a series of eco-friendly t-shirts featuring traditional emblems of Venezuela.
For every t-shirt sold from this collection, a child in need was provided with a month's worth of food.
We donated all proceeds to support the fight against child starvation in Venezuela through a partnership with Alimenta la Solidaridad.
Role: Creative Direction, Strategy, Branding, Illustration, Copywriting, Social
El Avila is a forested mountain that surrounds Caracas, the capital of Venezuela. It is known as "The lung of the city" because it serves as a buffer to pollution and urban expansion. This mountain is a highly treasured landmark and is visible from all points of the city.
Arepas have been a staple food in Venezuela for over 500 years, and they have become a symbol of its culture and cuisine.
Juana is the brand character of Harina PAN, the pre-cooked flour used to make arepas. She is a very iconic symbol of Venezuelan folklore.
"La Vaca Mariposa" by Simón Díaz is a beloved Venezuelan folk song, known for its catchy melody and whimsical lyrics about a cow dreaming of being a butterfly. It's a timeless classic that resonates with audiences of all ages.
The social campaign involved asking people who purchased the t-shirts to send a picture of themselves wearing the t-shirt in their city of residence. We would then thank them in a post, mentioning their names, nationality, and location, encouraging participation in this user-generated campaign and showing worldwide support.