Alfa Romeo is one of the most prestigious luxury automotive brands in the world. Their digital environments, however, needed to match their physical spaces and experiences.
The storytelling revolved equally around performance as it did around the beauty of the engineering piece. We reworked not just the IA but the product architecture itself, as the brand language came together. New content strategy and art direction amplified the brand positioning. An elegant navigation defined a distinct point of view for a luxury brand. A print campaign was created as well to unveil the new identity across other channels.
Role: Art Direction, Experience Design, UI Design, Print design.
Agency: Publicis Sapient